TowerData and FreshAddress Merge to Form First Data Messaging Technology Company


NEW YORK, October 13, 2021 / PRNewswire / – TowerData, LLC (“TowerData”), a leading technology company providing email identity matching solutions, has merged with TZP’s holding company, FreshAddress, LLC (“FreshAddress” ), an email marketing intelligence company that helps businesses clean, protect and grow their mailing lists for maximum ROI. The merger is supported by a strategic investment from TZP Group (“TZP”), a multi-strategy private equity firm.

Together, FreshAddress and TowerData are becoming the market leader in email verification and hygiene services and will continue to provide marketers and data scientists with fast, easy and secure access to the precise and comprehensive data they have. need to better understand the person behind the email address. Powered by combined data assets leveraging more than 1.5 billion historical email and postal addresses linked to mobile IDs, cookies, demographics and more than one billion monthly activity signals, the companies currently serve thousands of clients, including 25% of the Fortune 100, the largest nonprofit organizations in the United States. , and leading technology and data companies.

Tom burke, CEO of TowerData, along with an experienced management team from both companies, will provide leadership for the combined organization. Bill Kaplan, the co-founder and CEO of FreshAddress, will work with Mr. Burke to complete the business integration, remaining with the company as a strategic advisor. The merged company will have its registered office at new York with additional offices located in Boston and Chicago, as well as remote locations across United States & internationally.

“We are delighted with our merger with FreshAddress and our partnership with TZP, as well as the opportunity to leverage the combined strengths of our two companies,” said Tom burke. “TowerData and FreshAddress are both known for their customer-centric philosophy, cutting-edge offerings and email expertise. By coming together, we strengthen our position as the premier source of technology-driven email data solutions.

Product and service integration begins immediately, with TowerData customers having access to SafeToSend from FreshAddress® and SafeToSend + email verification, hygiene and monitoring services, the most powerful and accurate offering available, while FreshAddress customers will benefit from over a billion monthly signals feeding metrics from TowerData email activity to help cleanse and further protect their customer databases. Together, businesses will leverage their ever-growing data assets to continue adding functionality to their global email verification and deliverability services, expanding the coverage of Identity Matching and Intelligence services. e-mail and speed up their fraud prevention program.

“We are delighted to join forces with TowerData, a company we have worked with since their inception,” said Bill Kaplan, “Our two companies have successfully helped businesses and nonprofits maximize their engagement, revenue and profit through email for over twenty years.” By combining our platforms, our data assets and our expertise, we will be able to provide our clients with the best tools to protect and enhance their email databases through real-time APIs, automated FTP and through online portals. self-service. “

“The merger of these two industry leaders provides an opportunity to further develop and set new standards of quality and service that allow marketers to safely clean, improve and grow their business bases. customer data, ”said TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development and strategic acquisitions to meet the changing needs of our current and future customers. “

Garros Group LLC served as strategic and financial advisor to TowerData in this transaction.

About TowerData
TowerData is a technology company that powers email identity matching solutions with real-time, complete, and accurate email data. With TowerData’s suite of services, marketers and data scientists can improve the quality, depth, and reach of their data to respond to customers with the right message, in the right place, at the right time. You can find more information at www.towerdata.com.

About FreshAddress
FreshAddress is an email marketing intelligence company that helps businesses clean, protect, and grow their email files for maximum return on investment. Service offerings include the patented Change of Address Email (ECOA) service, SafeToSend® email validation, and a full suite of add-on services. For more information, please visit www.freshaddress.com.

About TZP
TZP Group is a multi-strategy private equity firm managing approximately $ 2.0 billion within its family of funds, including TZP Capital Partners, TZP Small Cap Partners, TZP Strategies and TZP Strategies Acquisition Corp. Founded in 2007, TZP targets companies with strong historical performance and sustainable value propositions and aims to be a “partner of choice” for business owners and management teams. TZP seeks to invest primarily in private, private companies in which the owners wish to retain a significant stake and partner with an investor with complementary operational and financial skills to accelerate business growth, increase profitability and maximize profitability. value of their retained interest. TZP leverages the operating and investment experience of its investment professionals to provide strategic and operational advice and is dedicated to creating long-term value. For more information, please visit www.tzpgroup.com.

About the Garros Group
Garros Group is a boutique investment bank focused on the intersection of data, technology and digital. The Garros Group is known for its in-depth industry knowledge, strong client relationships and history of working with top companies in the areas of adtech / martech, performance marketing, e-commerce and digital media. .

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SOURCE TowerData


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