Tiger Woods and Rory McIlroy create sports media and technology company

There’s no denying it’s been a busy year for Tiger Woods and Rory McIlroy. For starters, Tiger returned to competition at the Masters, just 15 months after his serious car accident in February 2021, while McIlroy, on the other hand, has been competitive in a number of tournaments around the world.

Now, however, it has been announced that the duo, alongside former Golf Channel chairman Mike McCarley, have launched a sports media and technology company called TMRW Sports, which plans to use technology as a means of… bring golf to young fans.

With TMRW Sports, and according to Golfweek (opens in a new tab)the duo also offered a number of stadium-based events to combat the LIV threat, with the series including a number of one-day events designed to complement the PGA Tour.

Apparently set to begin in 2024, details of what the clashes will entail are sketchy, but it is believed the events could be held in front of sold-out stadium crowds and would take place from January to March, with a view to a final which will be held at a later date.

McCarley knows the two major winners well, with the founder and CEO of TMRW Sports explaining that he and Tiger’s agent Mark Steinberg “have spent hours together over the years talking about the quality of prime-time golf. , but the difficulty and cost of running it.The proof is in the rankings every few years when a West Coast event can go late in the East Coast prime.

Additionally, McCarley added that he’s had similar conversations with McIlroy and his team, with the former Golf Channel president explaining, “It evolved into how we can leverage technology to improve the experience both for the participants who play and for the fans. We believe there’s a difference between following and watching – so shorter experiences will be more important as we continue to run out of time.

McCarley with Palmer, Nicklaus and Player

McCarley with Arnold Palmer, Jack Nicklaus and Gary Player at the 2015 Masters

(Image credit: Getty Images)

Posting a message about the launch on Twitter, Tiger wrote: “I’m thrilled to be part of this exciting new company, which will harness technology to bring new approaches to the sport we love.”

In a separate statement, McIlroy said: “Over the past few years off the course, I have been focused on helping lead golf into its digital future. Now, joining forces with Tiger, Mike and others partners of TMRW Sports, we can shape the way media and technology enhance the sports experience.

“In a world where technology gives us so many choices for using our time, we want to make sport more accessible to as many people as possible.”

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