Taxi tech company Creative Mobile Technologies partners with Uber in groundbreaking deal that will give yellow cab drivers higher fare volume and Uber riders more choice
NEW YORK, March 24, 2022 /PRNewswire/ — Passengers at New York City will soon be able to use their Uber app to e-hail a yellow cab following a country-first deal announced today between Uber and taxi technology systems provider Creative Mobile Technologies (CMT). Yellow cab drivers on the CMT platform, which includes the Arro taxi app, will gain access to Uber’s massive customer base, driving higher ride volume and expanded revenue opportunities.
“New York City is back!” said Ron Sherman, President of Creative Mobile Technologies and a pioneer in the taxi industry. “As businesses bring their employees back, as tourists flock to New York City once again and as New Yorkers begin to come out and rebuild our local economy after a devastating pandemic, yellow cabs and Uber are bringing the best of our industries to help this city get back on its feet. »
“It’s a real win for drivers – they no longer have to worry about finding a fare during off-peak hours or being called on the street. manhattan when in the outer quarters,” said Guy Peterson, director of business development for Uber. “And it’s a real win for passengers who will now have access to thousands of yellow cabs in the Uber app.”
The synergy between CMT and Uber began in 2021 when the taxi tech company began doing business with Uber’s outdoor advertising company, Uber OOH. CMT, which operates a full-service garage, is currently managing a contract for 3,500 taxitop vehicles for Uber OOH. CMT installs Uber’s digital taxitops for which Uber sells advertising. This one-of-a-kind relationship between CMT and Uber has blossomed into an expanded business relationship that has paved the way for the taxi industry and Uber to rethink their rivalry and instead focus on shared goals for New Yorkers. .
The Uber-CMT deal will begin in beta this spring and roll out to the general public this summer. Anyone with the Uber app will have access to thousands of yellow cabs that operate on the CMT/Arro platform, dramatically improving their transportation choices. Taxi drivers will see Uber-generated fares on their driver monitors that they already use to process Arro taxi app e-hails. The agreement was designed by CMT and Uber to be a seamless experience for both passenger and driver.
“We are especially grateful to the Taxi and Limousine Commission for cleverly creating the E-hail and Flex-Fare programs which recognized the changing face of the ride-sharing, rental vehicle and taxi industries a few years ago. “, Mr. Sherman said. . “We look forward to a more prosperous new chapter where passengers and drivers will have choice and which will lead to a sustainable future for all our industries.”
About Creative Mobile Technologies (CMT) and Arro:
Creative Mobile Technologies was founded in 2005 by yellow medallion taxi industry leaders with a mission to provide technology and services that make taxi operations more efficient, modern and profitable. The company has expanded its footprint from its headquarters in New York City in over 130 cities across North America and in the UK. CMT and its strategic partners offer solutions for drivers, passengers and media, including credit card services, content and advertising, data and messaging services through its Arro app.
Michael Woloz for CMT and Arro
SOURCE Creative Mobile Technologies (CMT)