Side, a real estate tech firm, raises more than an additional $ 50 million, more than double its valuation to $ 2.5 billion three months after becoming a unicorn



“Today’s financing signifies confidence in our vision to reinvent the traditional brokerage model by partnering with the best real estate agents to create boutique brands that are service leaders in their market,” said Guy Gal, co-founder and managing director of Side. “We are excited to partner with more agents across the country, increase investment in our existing agent partnerships, and further help top real estate professionals serve buyers, sellers and buyers. tenants better than anyone from coast to coast. “

For the very first time in history, Side enables top performing agents, agent teams and independent brokerages to acquire full ownership of their own boutique brand and business without having to operate in as a brokerage house. Developed by industry professionals and world-class engineers, Side’s white-label technology brokerage platform exclusively markets the business of an agent to clients while handling all back-end implementation. , including marketing and advertising, brand development, system implementation, list coordination, legal, insurance, office space, and more. At the forefront of its patented and innovative technology, Side offers enhanced time-saving capabilities and fully managed growth marketing services, allowing agents and teams to stay 100% customer-focused and get the best results. results for their communities.

About side
Side transforms high performing independent agents, teams and brokerages into successful businesses and 100% agent-owned boutique brands. Side partners exclusively with the best agents, providing them with proprietary technology and a top-notch support team so they can be more productive, grow their business and focus on serving their customers. Side is headquartered at San Francisco. For more information visit


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