Prime Video’s local payment options to boost investment in Nigeria
Prime Video, a global streaming service company, said it has increased its investment in Nigeria’s entertainment industry to allow customers to sign up for the streaming service in local currency.
Prime Video brings its customers in Nigeria a selection of popular global originals from Amazon such as The Boys, The Terminal List and the highly anticipated Lord of the Rings: The Rings of Power, as well as Nollywood films from production studios from prominent such as Inkblot, Anthill, and Nemsia in addition to local Nigerian originals.
The increased investment in local production with two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija, comes as the brand launches the first of many locally produced marketing campaigns for Nigeria.
Josh McIvor, Director of International Expansion, Prime Video, said the company is excited to increase its investment in Prime Video for customers in Nigeria, making it a truly localized experience.
“From local payment and a large-scale local marketing campaign to more local content specifically aimed at Nigerian customers, our investment in Nigeria is an important step towards our broader expansion plans in Africa and our ambition to be the most local of the global streaming services,” McIvor says.
Wangi Mba-Uzoukwu, Head of Nigerian Originals, Prime Video, said the company is aware that customers want to see locally relevant faces, places and stories alongside global content on Prime Video.
According to her, Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, all of which are local productions that will complement the growing selection of Nollywood and African series and movies.
“This news is a testament to our continued commitment to the Nigerian TV and film industry, bringing the best of authentic, local stories not only to our customers in Nigeria, but also to Prime Video members around the world,” said Mba-Uzoukwu.
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McIvor said that with N2,300 per month, Nigerian customers can sign up for a Prime Video subscription at PrimeVideo.com and enjoy a great selection of entertainment, including global Amazon Original movies and TV series, popular Hollywood titles, exclusive Nollywood movies, and upcoming local Nigerian originals.
According to him, customers can also control how much data they use by selecting good, better or better streaming quality, or downloading to their mobile device for offline viewing later.
Prime Video members can stream, download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, smart TVs or online at PrimeVideo.com.
Gangs of Lagos is a gritty and hard-hitting high-stakes action-thriller with an authentic storyline centering on a group of friends who must each navigate fate, growing up in the busy streets and neighborhood of Isale Eko, Lagos .
It features elaborate set pieces, action scenes, and engaging dialogue, balanced by its breakneck pace and emotionally grounded story at its core. Starring Tobi Bakre, Adesua Etomi-Wellington and Chikeì, Gangs of Lagos is directed and produced by Jade Osiberu, produced by Kemi Lala Akindoju and co-produced by Akin Omotoso.
The film will launch exclusively on Prime Video in Nigeria and in over 240 countries and territories worldwide later this year.
LOL: Last One Laughing Naija is an unscripted series, where a group of comedians compete to be the “Last One Laughing”. Hosted by the acclaimed comedian and versatile entertainer known as Basketmouth, who pits 10 famous Nigerian comedians against each other to see who wins by keeping a straight face, while simultaneously trying to make their opponents laugh and lose.
It follows the success of the Prime Video global format already launched in Japan, Mexico, Brazil, Australia, India, Canada, Germany, France, Italy and Spain. The unscripted series will feature authentic Nigerian comedy from top Nigerian comedy talent and will launch next year exclusively on Prime Video worldwide.
Both local productions build on recent filmmaking deals struck by Prime Video, including an exclusive commission deal with Nemsia Films for three feature films, starting with Breath of Life, which will be released next year. Other exclusive licensing deals include deals with major Nigerian production studios Inkblot Studios and Anthill Studios, giving Prime Video customers exclusive access to their films after theatrical releases, such as King of Thieves, Superstar, Progressive Tailors Club, Bad Comments and Badamasi, which are currently available to watch.
This underscores Prime Video’s commitment to bringing local, authentic African films to a global audience of over 200 million Prime members worldwide.