Pantone Partners with Web3-Centered Technology Company Spatial Labs (sLABS) to Standardize Colors in the Metaverse
CARLSTADT, NJ – May 20, 2022 – Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, today announced a strategic partnership with Spatial Labs (sLABS) to their very first wearable hardware product, LNQ.
The blockchain-based technology, coined by sLABS as “the portable internet”, was founded by digital architect and visionary Iddris Sandu and is backed by investment firm Marcy Venture Partners (MVP), co-founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus.
Acting as an entry point into the metaverse, LNQ will further enhance user experience in Web3 and foster connectivity through the intersection of technology, sustainability, culture and fashion. sLABS will unveil the product via live stream and in-person at the official launch event at NeueHouse in Los Angeles this weekend alongside official partners including color authority Pantone, streaming service music company Tidal, sustainable footwear company ALES GRAY, web3 platform Polygon, and several other brands committed to exploring the metaverse and web3 ecosystem.
“We identified a gap in the Web3 industry and took advantage of it to develop materials that would equip users and creatives with the tools they need to create, interact and share with their communities while connecting the physical and digital worlds. like never before,” said Iddris Sandu, Founder of sLABS and LNQ. “There are no words to describe how truly proud we are of the LNQ-enabled hardware we have created and are thrilled that our community and our users discover this world with us and our partners.”
The partnership between sLABS and Pantone spans digital and physical integrations and will kick off at the Los Angeles launch event on May 21 with an interactive Pantone activation and keynote address from Elley Cheng, General Manager and Vice President of Pantone. Additionally, Pantone’s SkinTone guide will be included in the LNQ app to allow users to develop their metaverse personas, known as Auras. Pantone and sLABS will also be collaborating on a limited edition apparel release, with more details to be announced at a later date.
In addition to these integrations, Pantone also collaborated with sLABS to formulate a collection of six colors reflecting the brand’s distinct identity. Rooted in connectivity and inspired by nature and biomimicry, the collection includes cosmic blue (PANTONE 2728 C), playful coral pink (PANTONE 709 C), faded lilac (PANTONE 2107 C), melting burnt orange (PANTONE 17-1449), charcoal black (PANTONE 19-4104) and muted creamy beige (PANTONE 13-0400). Together, the colors that evoke feelings of optimism, comfort and confidence provide a solid foundation as we continue to look and design for the future. “Ultimately, the goal was to select a selection of colors that could serve as physical touchpoints in a virtual world; colors that could live comfortably in a commercial fashion environment while maintaining an organized element and approach. It was essential to find colors whose universal appeal could work and fade beyond gender norms and rules, as was the desire for these colors to display a timeless and timeless quality,” said Laurie Pressman, vice -president of the Pantone Color Institute.
The partnership is another extension of Pantone’s exploration of color through physical and digital properties like the Metaverse. Pantone’s most recent exploration of the metaverse includes projects with multidisciplinary artist Polygon1993, involving the release of nine unique NFTs inspired by the color of the year, PANTONE® 17-3938 Very Peri. Additionally, Pantone has revamped some of its products to improve workflow for design communities, including the launch of Pantone Connect, which officially launched in September 2021 and helps designers work seamlessly in this new hybrid environment. .
“As we continue to explore the interoperability of physical and digital design within our products and services, it is important for us to work with partners who can provide concrete examples of how this digital future could be applied. in a practical way. We are excited to partner with sLABS and leverage our products and solutions to further our mission to help the evolving needs and workflow of our design community,” said Cheng.” We are only at the beginning of this exploration, and we look forward to what will be a long-term partnership with sLABS and our future in color accuracy and design solutions across all different media.”
The LNQ and strategic partners launch event will be discussed in detail on May 21, 2022, via live and in-person broadcast at NeueHouse in Los Angeles, CA. For more details and updates, please visit slabs.one and thewearableinternet.com and follow @lnq.io and @spatial_labs on Instagram.
Posted: May 23, 2022