New Sustainability-Focused Clean Water Technology Company Wisewell Announces $2M Pre-Seed Funding

The round was led by BECO Capital as the company enters the mainstream market with its breakthrough app Wisewell

BROOKLYN, NY, April 6, 2022 /PRNewswire/ — Wisewell, the sustainability-focused clean water technology company that develops high-quality, easily accessible drinking water solutions, has announced the closing of its $2 million pre-seed funding today bringing total funding to $2.6M nowadays. The round was led by BECO Capital, the MENA region’s leading early-stage venture capital fund that supports early-stage tech entrepreneurs across a wide range of sectors tackling huge white spaces, building robust technology and drive ecosystem change in the MENA region. BECO has invested in more than 30 startups, including the three unicorns in the MENA region. This new funding helps position the company as a leader in the sustainable technology industry as it prepares to launch its first breakthrough product next week.

“The way we deliver and drink water is broken,” said the co-founder and executive chairman Sami Khoreibi. “Wisewell is entering the market at a time when the EPA has declared a water crisis in United States. We are revolutionizing water consumption with total transparency, durability and convenience in a beautifully designed product. We are grateful to work with investors who believe the sustainable solution for healthy, great-tasting water lies in Wisewell.”

Wisewell is a game-changer for consumers looking for the highest quality drinking water with its installation-free machine – just plug it in and fill the tank with tap water. Its exclusive full-spectrum filtration technology effectively removes harmful chemicals, microplastics and other contaminants using three filters and UV light, where most traditional filtration systems use one filter and skip the cleaning process. UV light sterilization. The process ends with the remineralisation of the water to create a taste that rivals the best brands of bottled water and improves its overall hydration, at a third of the price per litre.

Wisewell is the only reverse osmosis filtration system that offers an app where consumers can monitor the quality of their tap water via sensors in the filters, as well as how difficult it is to clean their filters and when they need to. be rearranged. The app tracks consumers’ cost savings compared to leading bottled water brands and consumers’ improved carbon footprint by not buying bottled water.

Wisewell’s sleek design makes it stand out from traditional water systems while blending elegantly into any space. Available in black and white models, the state-of-the-art Wisewell dispenses hot, cold and room temperature water, unlike many of its reverse osmosis competitors.

“Wisewell is the clean water technology of the future,” Sebastien Wakim, said the co-founder and CEO of Wisewell. “It’s a convenient and luxurious unit that consumers will be comfortable displaying in any room of the house, and it’s run by an app that shows full transparency of the water you’re drinking. The installation-free ease of use and low maintenance of the Wisewell is something the market has yet to see.”

Closing this funding round solidifies Wisewell to be a top contender in the water technology and sustainability industry. The global water purifiers market promises excellent growth opportunities as it is expected to grow from $52.4 billion in 2020 for $90.1 billion by 2025 with a compound annual growth rate (CAGR) of 11.5% for the period 2020-2025. There is a huge need for accessible and reliable drinking water. PFAS, found in the tap water of many U.S. households, restricts finished 200 million americans drinking water – 60 million Americans only drink bottled water because they don’t trust tap water. Wisewell offers a more cost effective, sustainable and convenient solution to bottled water and traditional reverse osmosis filtration systems.

“We decided to invest in Wisewell because it disrupts the aquatic space with technology,” said Youssef Hammad of BECO Capital. “We invest in entrepreneurs who innovate for the future. Sami and Sébastien’s previous successes in the sustainability and circular economy sectors make them the ideal founders to bring this extraordinary product to life at a time when the world need it the most.”

Wisewell is led by co-founders Sami Khoreibi and Sebastien Wakim, whose combined expertise in sustainability and technology, respectively, has led to a mutual interest in solving the global problem of water security. Khoreibi is a seasoned entrepreneur focused on sustainability and renewable energy. His passion for climate change solutions blends perfectly with Wakim’s background in the circular economy and disruptive technologies gained through his early role at Uber, where he was responsible for Middle East and launches and operations in North Africa.

Wisewell is officially accepting pre-orders from April 13. Customers who pre-order their Wisewell before July will receive $100 on their Wisewell and an additional six-month subscription to the free filter – which already has a waiting list of over 2,500 people across the US – for delivery in July. To visit for more information.

About Wisewell:
Wisewell is a sustainability-focused clean water technology company revolutionizing the way water is consumed. Its first product is the sleekly designed Wisewell, an installation-free machine that turns tap water into high-quality drinking water that rivals the best brands in taste at less than a third of the cost per litre. Wisewell’s proprietary four-stage full-spectrum filtration process effectively removes most known contaminants, including forever chemicals (PFAS) and microplastics, before remineralizing the water for great taste and optimal hydration. Wisewell’s secret weapon is its app, which monitors users’ tap water quality and the status of their filters, automatically ordering replacements and sending a notification when it’s time to change them. The app also shows users how much money they’ve saved on bottled water and calculates their improved carbon footprint. A Wisewell costs $699 per unit plus $180 for an annual filter subscription. Wisewell is committed to providing the cleanest, most delicious drinking water in the most convenient way. To visit for more information.

Media Contact:
Kylie Schwartz
[email protected]


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