Introducing Meta: A Social Technology Company
MENLO PARK, California, Oct. 28, 2021 / PRNewswire / – Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together Facebook’s apps and technologies under a new corporate brand. Meta’s goal will be to bring the Metaverse to life and help people connect, find communities, and grow businesses.
The metaverse will look like a hybrid of today’s online social experiences, sometimes extended into three dimensions or projected into the physical world. It will allow you to share immersive experiences with other people, even when you can’t be together, and to do things together that you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it ushers in a new chapter for the company. Zuckerberg shared more about this vision in a letter from a founder.
The annual Connect Conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the momentum and growth of the industry. This year’s virtual event explored what experiences in the Metaverse might look like over the next decade – from social connections to entertainment, games, fitness, work, education and commerce. The company also announced new tools to help people build for the Metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $ 150 million investing in immersive learning to train the next generation of creators.
You can watch the full Connect opening keynote and learn more about how the Metaverse will unlock new opportunities on meta.com. You can also read more about the company’s work over the past few months to grow the Meta brand on their design blog.
Facebook’s corporate structure does not change as a Meta. However, the way it reports financial data will. Based on the fourth quarter 2021 results, the company plans to release a report on two operating segments: Family of Apps and Reality Labs. Meta also intends to start trading under the new ticker symbol the company has reserved, MVRS, on 1st December. Today’s announcement does not affect how the company uses or shares data.
Meta creates technologies that help people connect, find communities, and grow their businesses. When Facebook was launched in 2004, it changed the way people go online. Apps like Messenger, Instagram and WhatsApp have enabled billions of people around the world to grow. Now, Meta is moving beyond 2D screens to immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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