Human resources technology company Performica adds to its academic advisory board

Professors Noshir Contractor, Heather Whiteman and Keith Hunter will help Performica leverage prescriptive analytics to transform progressive businesses

SANTA CRUZ, CALIFORNIA, USA, November 17, 2022 / — Performica – the human resources platform providing users with key information and proven step-by-step actions that save millions, improve performance and boost morale – is proud to announce the arrival of Professor Noshir Contractor (Northwestern University, Kellogg School of Management, McCormick School of Engineering and School of Communication), Professor Heather Whiteman (University of Washington Information School) and Professor Keith Hunter (University of San Francisco School of Management) on its advisory board academic.

Founded earlier this year, Performica has quickly risen to fame in the HR technology space for helping companies leverage retention strategies and their real-time data to create better workplaces. At a time when the job market nationwide is volatile, Performica is able to dramatically reduce attrition rates, helping them keep their teams intact, engaged and productive.

Now, with new additions to its Academic Advisory Board, Performica plans to expand its impact even further. With their remarkable expertise in computational social sciences, people analytics and organizational networks, Professors Contractor, Whiteman and Hunter will assist Performica in its research into what the future of work will look like. They will also play a key role in helping Performica decide how best to leverage prescriptive people analytics to fulfill its mission to truly transform progressive businesses across the United States.

“At Performica, we know that partnering with the brightest minds in academia is at the heart of our work, especially when it comes to how we can better understand human interaction through data,” said Alex. Furman, CEO of Performica. “I am delighted to have Noshir, Heather and Keith on the team, and I look forward to working with them as we continue to grow and expand our impact in the space. I am confident that we will accomplish great things. Noshir Contractor also expressed his excitement saying, “The launch of Performica is timely to help organizations take advantage of recent advances in computing techniques to help us reinvent the ‘next normal’ of work. I am honored to join my fellow Academic Advisory Board members in this exciting endeavour.”

To learn more about Performica and its innovative human resources software, Click here or visit

Erin McCune
Co-founder & CRO
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