Globant and LaLiga reach agreement to create global technology company to reinvent the sports and entertainment industry

The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech, leveraging Globant’s focus on the latest technologies and trends to transform sports and entertainment experiences worldwide.

MADRID, September 28, 2022 /PRNewswire/ — Global ( New York stock market : GLOB), a digital native company focused on reinventing businesses through innovative technology solutions, and LaLiga, spain top-flight football competition, today announced that they have reached an agreement to form a joint venture to create a global technology company that will lead the reinvention of the sports and entertainment industry.

The partnership will leverage Globant’s track record of transforming business and industry through technology and LaLiga’s unique expertise in developing premier global sporting events while enhancing the fan experience.

Globant and LaLiga will work to expand the products and services of LaLiga Tech, a core part of LaLiga since 2014, to create a unique offering for organizations looking to engage a new generation of fans around the world. LaLiga Tech’s digital ecosystem consists of products such as its OTT platform, Fantasy Gaming, app and website design, Mediacoach and content protection anti-piracy tools, as well as consulting services for the data analysis and global fan engagement. The new partnership with Globant will accelerate the technology roadmap, product and service evolution, and geographic expansion of this offering by leveraging Web 3.0, Metaverse, and Gaming, among many other growing technologies.

“Globant’s vision is to reinvent industries and organizations while delivering incredible end-user experiences. After working for two decades with some of the world’s most beloved brands, we are thrilled to partner with such an important organization. than LaLiga and to build a truly global offering to support the digital transformation of key players in sports and entertainment,” said Martín Migoya, co-founder and CEO of Globant.

“LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the increase in demand we have seen shows that this remains a key priority for the industry. Our partnership with Globant will allow us to continue this global growth while creating the most immersive and valuable technologies for our customers.Globant’s expertise in business transformation, combined with our long experience of how to grow sports competitions through to technology, creates a unique and exciting proposition for the market,” added Óscar Mayo, Executive Director of La Ligue.

Martin Migoya and Oscar Mayo will make a keynote presentation at 6:05 p.m. CET today at the World Football Summit (Seville, Spain). Watch it live in the link below:

The closing of this transaction is subject to regulatory approval and customary closing conditions.

About Global

We are a digital native company that helps organizations reinvent themselves and unlock their potential. We are where innovation, design and engineering meet.

  • We have over 25,900 employees and are present in 20 countries working for companies like Google, Electronic Arts and Disney, among others.
  • We were named a global leader in CX enhancement services by the IDC MarketScape report.
  • We were also the subject of a business case study at Harvard, MITand Stanford.
  • We are a member of the Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

About La Liga

LaLiga is a global, innovative and socially responsible organization, leader in the leisure and entertainment sector. It is a private sports association made up of the 20 sports limited companies (SAD) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organizing professional football competitions in Spain. LaLiga is the football competition with the most followers on social media in the world, with more than 158 million followers on 17 platforms in 20 different languages. With its headquarters at Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organization carries out its social work through its Foundation and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LaLiga Genuine Santander.

About LaLiga Tech

LaLiga Tech is a specialist technology provider for the global sports and entertainment industry, helping customers achieve the next stage of their digital transformation. It offers a unique interconnected data ecosystem providing modular solutions for global fan engagement, competition management and content enhancement, including real-time data integration and content protection. LaLiga Tech solutions have been a core part of LaLiga since 2014 and are now used by a wide range of global customers.

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Expectations regarding the activities of Globant, La Liga and the Joint Venture (“Joint Venture”) may differ from their actual results. and therefore, you should not rely on these forward-looking statements as predictions of future events. In some cases, you can identify forward-looking statements by words such as “believe”, “may”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “should”. , “plan”, “expect”, “predict”, “potential” or the negative form of these terms or other similar expressions. These forward-looking statements include, but are not limited to, expectations regarding the anticipated benefits of the proposed transaction. These forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from expected results. Most of these factors are beyond the control of Globant, La Liga or the joint venture and are difficult to predict. Factors that could cause such differences include, but are not limited to: (1) the ability of the parties to complete the proposed transaction; (2) the risk that the conditions to closing of the transaction will not be satisfied in a timely manner or at all, (3) the risk that the disruption of the transaction materially and adversely affects the business and operations of Globant, La Liga or joint venture; (4) restrictions during the term of the transaction that impact the ability of Globant, La Liga or the joint venture to pursue certain business opportunities or other strategic transactions; (5) the ability of Globant or La Liga to recognize the anticipated benefits of the proposed transaction, (6) the costs associated with the proposed transaction, (7) the ability of Globant, La Liga or the joint venture to develop with success of the joint venture; (8) potential adverse reactions or changes in business relationships resulting from the announcement, expectation or completion of the proposed transaction; (9) the ability of Globant, La Liga or the joint venture to retain and hire key employees; (10) changes in applicable laws or regulations, (11) demand for services from Globant, La Liga or the Joint Venture as well as the possibility that Globant, La Liga or the Joint Venture may be adversely affected by other economic factors, commercial and/or competitive factors; and (12) other factors discussed under “Risk Factors” in our most recent Form 20-F filed with the Securities and Exchange Commission and any other risk factors included in subsequent reports on Form 6- K. Due to these uncertainties, you should not make any investment decisions based on these forward-looking statements. Except as required by law, we undertake no obligation to publicly update any forward-looking statements for any reason after the date of this press release, whether as a result of new information, events future or otherwise.

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SOURCE Global

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