E-commerce tech firm Gooten raises $ 15 million

  • Gooten, an e-commerce technology company that provides on-demand manufacturing solutions to global brands and retailers, announced it has raised $ 15 million. These are the details.

Gooten, an e-commerce technology company that provides on-demand manufacturing solutions to global brands and retailers, announced it has raised $ 15 million in primary equity and debt from the Tech Pioneers Fund with investor participation existing KEC Ventures and ff Venture Capital. And the company is also announcing the promotion of Maddy Alcala to President of Gooten as the company continues on its significant growth path.

Launched in 2015, Gooten operates a smart supply chain for brands looking to optimize their e-commerce business through print-on-demand manufacturing. With over 100 employees, Gooten has fulfilled over 4 million orders in the past 18 months as it continues to expand its global offering.

Gooten also announced Maddy Alcala’s promotion to President as the company continues on its significant growth path. In Alcala’s new role as President, she will oversee Gooten’s entire merchant and retail business unit, including marketing and sales. Prior to Gooten, she worked in Strategy and Corporate Development at BlackRock where she supported the Global Executive Committee on creating strategic growth plans and executing corporate M&A transactions.

In addition to focusing on sales and revenue growth, Alcala is responsible for developing the company’s vision, strategy and execution plans within the leadership team.

KEY QUOTES:

“Tech Pioneers Fund is thrilled to support the Gooten team and their vision to completely transform the way companies manufacture and deliver products. Gooten provides merchants and brands with a more sustainable on-demand manufacturing model to help them scale their stores. We believe Gooten has positioned itself strategically to take advantage of the current supply chain challenges within retail channels and the continued explosive growth in the e-commerce landscape.

– Bob Chicoski, Managing Partner of the Tech Pioneers Fund

“We are delighted that Maddy will lead Gooten through 2022 as she has a wealth of expertise and experience as on-demand e-commerce has continued to mature. She is uniquely positioned to lead our merchant and retail division on all growth initiatives as we support tens of thousands of e-commerce businesses and continue to expand our services into the retail market. ‘business.

– Brian Rainey, CEO of Gooten

“At Gooten, we believe salespeople should be sales experts, not decide how, when and where products are made. The brands we work with are hungry for innovative and disruptive technology solutions and I am excited to lead the transformation of the industry on demand, especially as supply chain issues continue to plague retail channels. and manufacturing. I am honored to take on this new role as we continue to ensure the success of our customers in this new era of e-commerce by eliminating wasted inventory and reducing overproduction.

– Maddy Alcala, president of Gooten


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