Bruin Capital to Acquire Leading Sports Technology Company: The Rise


NEW YORK and CARLSBAD, California, July 26, 2021 / PRNewswire / – Bruin Capital (Bruin / @ Bruin_Cap) has entered into an agreement with North Castle Partners to acquire a controlling stake in Full Swing (FS), the Carlsbad, Californiasports technology and performance company. North Castle will remain a shareholder and the new alliance will accelerate FS’s global expansion and the introduction of new consumer products and gaming businesses in golf and other sports. It comes as on- and off-course golf participation increases to record levels and more fans turn to interactive sports training and entertainment experiences on the whole.

Full Swing is the industry’s largest producer of multi-sport simulators for commercial, residential and entertainment venues offering 13 unique sport experiences. PGA TOUR pros including Tiger Woods, 2021 US Open champion, current world No.1 ranked golfer Jon rahm, and triple major champion Jordan spieth, use the simulator for training purposes. The Full Swing simulators are also the centerpiece of the exclusive long-term relationship with the PGA TOUR and Golf Channel. Plus, you’ll find FS simulators at Topgolf Swing Suites across the country through another long-term partnership. What sets FS simulators apart from others is their patented dual-tracking technology, software that provides instant data analysis and top-notch graphics.

“Full Swing has set the standard for authentic simulator golf experiences. With great vision, the team has also developed cutting-edge software and technological capabilities that will result in more home and out-of-home product lines. in more sports for all levels of athletes, enthusiasts and casual fans. In doing so, Full Swing is uniquely positioned to capitalize on the growing interest in engaging interactive experiences and subscription game services, ”said declared Georges pyné, Founder and CEO of Bruin Capital – @GFPyne on Twitter.

“At Full Swing, we pride ourselves on delivering the most authentic and accurate golf experience inside and soon to be outside of the world. We couldn’t be more excited with the investment, partnership and especially the experience that Bruin brings to the table as we seek to expand our product portfolio and global reach, ”said Ryan dotters, CEO of Full Swing.

“We are delighted to be part of the new Bruin – Full Swing partnership. We believe that Bruin’s expertise in this industry, coupled with Full Swing’s extraordinary leadership team, as well as our knowledge and network will continue to drive growth through innovation and excellence, ”added Alison minter, Managing Partner of North Castle.

Later this year, FS will begin shipping its highly anticipated “Full Swing KIT”, a state-of-the-art launch monitor inspired and developed in consultation with Tiger Woods. From capacity to price, the Full Swing KIT could be a game-changer in the industry. It is a data-rich device providing exceptional performance for golfers of all skill levels. Capabilities, critical information and analysis have all been led by Woods. The Full Swing KIT is portable for indoor and outdoor use, combining machine learning enhanced radar and a 1080P HD camera to generate immediate data intelligence accessible through personal devices across the digital ecosystem.

Joining Woods, Rahm and Spieth as Full Swing Ambassadors who use the equipment for training and help with product development include the former World No. 1 and 2015 PGA Champion Jason Day, US Open Champion 2019, Gary Woodland, 2012 FedExCup Champion Brandt snedeker, 2013 US Open Champion and 2018 FedExCup Champion, Justin rose; PGA TOUR Rookie of the Year 2018 Aaron Sage; LPGAs Brooke Henderson, the most successful Canadian golfer of all time, three-time NBA champion and two-time MVP Steph Curry and 2018 NFL MVP and Super Bowl LIV champion Patrick muhammad.

It will be the latest acquisition of Bruin Capital, the investment and operating company specializing in building global sports, technology, media and entertainment companies. At July 12, the company announced the imminent acquisition of Oddschecker, the UK’s leading betting subsidiary and media company. In March, Bruin took co-ownership of TGI Sport, the global sports technology and marketing company. Bruin also owns Deltatre, the sports media technology company; Two Circles, the sports fan data and analytics company; Soulsight, the brand strategy and design company; and Engine Shop, the sports and entertainment marketing company. Collectively, they operate across five continents, together and their work has won hundreds of awards and serves billions of consumers around the world.

About Bruin Capital: Bruin Capital @ Bruin_Cap / is an international investment and operating company founded by Georges pyné @GFPyne. Bruin specializes Bruin specializes in working with financial partners and management teams to build leading global companies in technology, sports, media, entertainment and marketing. Bruin companies currently operate on five continents with 2,100 employees in 34 offices. Bruin investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS chaired by Nassef Sawiris and a prestigious group of family investment funds.

About Full Swing: Full Swing is America’s largest producer of golf and sports simulators, chosen as the Official PGA Tour Licensee and Official Golf Channel Simulator. Users can dynamically experience over 13 sports, including golf, with the world’s most iconic golf courses. The Full Swing team includes players from the PGA Tour Tiger Woods, Jon rahm, Justin rose, Jordan spieth, Gary Woodland, Brandt snedecker, Jason Day, the LPGAs Brooke Henderson, the NBA Steph Curry and the NFL Patrick muhammad. For more information, visit

About North Castle Partners: North Castle Partners is a leading private equity firm focused on investing in consumer-focused product and service companies that promote healthy, active and sustainable lifestyles. North Castle is a practical, value-added investor in high growth mid-market companies in (i) fitness, recreation and sports, (ii) nutrition, (iii) beauty and personal care. , (iv) consumer health. , and (v) the home and leisure sectors, among others. North Castle partners with management to bring a wide range of strategic and operational capabilities to build world-class businesses by unleashing the exponential power of potential partnerships. North Castle is headquartered at Greenwich, Connecticut. For more information, visit

SOURCE full swing simulators; Capital Bruin

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