1-800 Contacts Announces Acquisition of Leading Virtual Testing Technology Company, Ditto


Agreement Expands 1-800 Contacts Growing B2B Offerings, Enables New Innovation for Global Eyewear Referral and Virtual Fitting Company

DRAPER, Utah, October 7, 2021 / CNW / – 1-800 Contacts, Inc., the pioneer in DTC vision, today announced the acquisition of Ditto Technologies, Inc., a global leader in fitting technology for virtual glasses. The Oakland, California The based company works with partners in the vision industry to simplify the shopping experiences of consumers around the world through innovative technology offerings.


Over 60 million people a year have benefited from Ditto’s cutting-edge technology that allows shoppers to realistically try on glasses and receive insightful frame recommendations both in person and online. Since its inception in 2011, leading e-commerce brands, frame manufacturers, retailers and other eyecare professionals have incorporated Ditto’s innovative technology to personalize and streamline the frame discovery experience.

Over the past few years, Premium Vision, a subsidiary of 1-800 Contacts, has partnered with corporate clients to provide procurement, order fulfillment, e-commerce and telemedicine services. In 2019, 1-800 Contacts acquired 6over6 Vision, Ltd., a revolutionary technology company providing accurate and reliable optical testing with just a computer or smartphone. Idem will partner with Premium Vision and 6over6 to create a turnkey B2B offer for other companies in the vision industry.

“Our customers have been asking us for additional technological solutions for years. By combining Premium Vision, 6over6 and Ditto, we can provide an integrated technology and service offering, ”said Kate doerksen, co-founder of Idem. “This acquisition helps us bring our vision to life on a larger scale to make eyewear buying simple and accessible.”

“Idem’s goal of making it easier for consumers to discover and buy great eyewear is closely linked to our mission to simplify vision care,” said Kellen fowler, Senior Vice President of Strategy and Business Development for 1-800 Contacts. “We are delighted that Kate and her talented team at Ditto are joining forces with us as we seek a better way to care for eyesight.”

About Idem
Ditto is the leading eyewear recommendation and virtual trial technology platform for forward-looking retailers, brands and eye care professionals globally. Situated at Oakland, California, Idem brings advanced technologies such as AI-based personalization and AR visualizations to the eyewear industry. The company was acquired by 1-800 Contacts in August 2021 and will work with Premium Vision and 6over6 to create a turnkey technology and service offering to customers. For more information, please visit: www.ditto.com

About 1-800 contacts
1-800 Contacts is the vision industry’s premier disruptor and has spent the past 26 years researching a better way to provide vision care and a customer experience. The brand has campaigned tirelessly on behalf of customers, securing federal legislation that allowed customers the right to their prescription and paving the way for another generation of start-ups. As the world’s largest contact lens seller, 1-800 Contacts serves millions of loyal customers every month who have rewarded the brand with a Net Promoter Score above 80.

1-800 Contacts employs 1,000 associates among its Utah, North Carolina and Texas campus and is among the Top 500 Internet Retailers.

Kate Doerksen, co-founder of Idem

Kate Doerksen, co-founder of Idem



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